Closing the circularity gap

A verified next life for every retired device and lithium-ion battery.

Second Electronic Rebirth through Circular Use & Fair Exchange. An AI-assisted circular platform for electronics and EV / Li-ion batteries.

About Sercufe

Sercufe is building CircuLife, an AI-assisted platform that gives retired electronics and lithium-ion batteries a verified next life. The name stands for Second Electronic Rebirth through Circular Use & Fair Exchange.

Electronics and batteries

Phones, laptops and other devices sit beside EV and lithium-ion batteries. Each follows its own pathway, on one shared platform.

Assess, then match

An asset is assessed, given a recommended next life, and matched to a repairer, refurbisher, second-life specialist or recycler.

A record that stays

From pickup to the final outcome, every asset keeps a Digital Passport so households, businesses and partners can see where it went.

Waste is outpacing formal capacity

India's e-waste stream is growing faster than the systems built to handle it.

~6.19 MTe-waste generated in India, 2024
~1.75 MTformal recycling capacity per year
3.5×

Generation is roughly three and a half times formal recycling capacity. Computer equipment makes up about 65% of the stream, and used lithium-ion batteries add a growing, safety-sensitive flow that needs specialist handling.

60–70%of e-waste comes from households
~65%of the stream is computer equipment

Why the gap persists

The post-use journey is fragmented for everyone involved. Pick a perspective.

Follow one asset to its next life

CircuLife connects each retired asset to its best next-life pathway and the right processing partner. Describe an asset and watch it move through the six stages.

Describe the asset

Electronics and batteries each follow their own workflow.

Asset type
Condition

    Illustrative demo. Real assessments combine AI-assisted inputs with partner diagnostics.

    What we are building

    Separate workflows, one shared intelligence. Select any part of the platform.

      Impact

      Why this project matters beyond the business case.

      Environmental

      • More devices and batteries routed into formal channels
      • Reuse and second-life prioritised before recycling
      • Safer handling of lithium-ion batteries

      Economic & social

      • Value unlocked from idle household devices
      • Steady, better-routed volume for local repairers, refurbishers and recyclers
      • Data protection for households and institutions

      Data & ecosystem

      • Documented outcomes for every asset
      • Evidence on pathways, turnaround and partner performance
      • Insight into where post-use electronics and batteries actually go

      Business model

      How CircuLife creates, delivers and captures value.

      Value proposition

      CircuLife turns India's growing e-waste and battery waste into recovered value, with a verified record tracking every asset from collection to its final outcome.

      Customer segments

      • Households with retired devices
      • IT firms, SMEs, schools, colleges, retailers
      • EV businesses, fleets & institutions with used batteries

      Revenue streams

      • B2B managed-service, data-wipe & processing fees
      • Refurbishment value share; material & battery recovery value
      • C2B fees where applicable; future compliance services

      Key activities

      • Intake & AI-assisted assessment
      • Pathway recommendation & partner matching
      • Tracking & reporting

      Channels

      • Consumer app
      • Founder-led B2B sales
      • RWAs, colleges & retail drives
      • EV ecosystem partnerships

      Customer relationships

      • Self-serve app (C2B)
      • Founder-led B2B accounts
      • Partner dashboards

      Key resources

      • CircuLife app & portal
      • Assessment & matching AI
      • Vetted partner network
      • Outcome data

      Key partners

      • Repairers & refurbishers
      • Recyclers & material-recovery partners
      • Data-destruction providers
      • Battery diagnostic & second-life partners
      • Specialist logistics

      Cost structure

      • App & platform development; AI assessment tools
      • Pilot logistics, processing and battery-safe transfer
      • Partner onboarding, compliance, outreach and team

      Give your retired assets a verified next life

      We're onboarding pilot partners: organisations with bulk devices or used batteries, and repairers, refurbishers, recyclers and second-life specialists ready for steady, better-routed volume.

      I'm joining as

      Pilot call requested